Chapter 1: The Point

Who, What, When, Where, and Why.

I’m sure you’re all wondering the same thing: who exactly is in the Dead Rabbit Society? What is, exactly, this organization that derives its name from a bastardization of Irish gaelic for the bogeyman? What is the end goal? When did this all happen right under your nose? Where do all these apparent philanthropists live and operate? Is this all just about wearing cool t-shirts and the occasional round of do-goodery?

Well, no. The t-shirts are very cool indeed, but no. To understand the core concept of the Dead Rabbit Society, you must first understand the philosophy, methodology, and application of what modern militaries have come to call “Unconventional Warfare.” At its face it may seem crazy that a military strategy would bear any relevance on charity and community outreach. War is, after all, about the most efficient means to take life. On the surface this is true, but warfare is truly about the most efficient means to apply power and pressure to an opponent, utilizing whatever strategy is appropriate and effective.

Charities also identify opponents. Poverty. Hunger. Cancer. AIDS. Inequality. Just as a military, they too pick up the sword to strike as deeply as they can at the heart of their enemies. Good charities leverage their resources in the most efficient and effective way to combat the opponents they have chosen to fight. They whip up their troops into a marching order, and drive them off into battle. They spend their resources on research and development, honing the tools of battle. They purchase weapons of their chosen wars, distributing them to foot soldiers so they can charge into the breach, striking down the enemy on their home turf. Some of these soldiers are doctors, lawyers, teachers, engineers, academics, or scientists. They do not wear the traditional uniforms of a soldier, nor do they carry the same muskets, but they fight—with ferocity—all the same.

Conventional Warfare, at it is now known, is the type of fighting that comes to mind when most people think of combat. Tanks, planes, destroyers, and soldiers fighting tooth and nail, in the open field, smashing against each other with steel and sweat until one side finally yields. For most of history this has been the chosen method of battle. Two powers compete in a contest of resources, and whoever is able to build the most tanks, construct the most ships, and field the most soldiers wins. The Emperor who possessed the deepest pockets could purchase themselves assured victory. Certainly history has taught us that a bit of cunning can swing the odds, but rarely could the few ever stand to defeat the many.

This method, the conventional one, is how most charitable organizations choose to fight. They fight a war of resources and in their fight money is the most precious resource of all. An enormous amount of charities and outreach organizations spend the majority of their efforts on fundraising to increase their war chest. Armed with this money, a dedicated group of chosen soldiers can go forth and engage their enemies while everyone else sits at home, wishing for the very best, and hoping the $20 check they sent in the mail will make a real impact in the fight.

There are a lot of wars that need to be fought this way. Cancer, AIDS, and other diseases can only be fought by those with very specialized skills, and only when those scientists and researchers are properly funded. The principal way an average citizen will ever be able to help those conflicts is through their patronage. The problem is that most social problems require a different strategy. History has shown us that we can’t apathetically shovel money at poverty, hunger, or drug addiction and see it defeated. These are problems that require a decentralized army; one that can react to individual problems at a moments notice. One that can identify nuanced differences between different communities and neighborhoods and respond appropriately with the correct weapons and resources. Solving homelessness in one community isn’t the same as tackling it in another, and conventional tactics aren’t delicate enough to deal with those distinctions. These problems require another, more organic strategy of combat.

During WWII, after the surrender of the French, the Allies had a problem. Although the French regular military forces had indeed surrendered to Hitler, many French citizens had refused to acquiesce. All over France resistance groups were beginning to emerge—slowly—completely rudderless and without unified direction. The United States Office of Strategic Services, or OSS, hatched a plan to leverage these groups against the Nazis. At first, they began to parachute agents, sometimes individually, sometimes in small groups, into Nazi occupied France. These daring agents carried with them only a gun, fake papers, and shovel with which to bury their parachute. The first operatives were tasked to clandestinely link up with burgeoning resistance groups, train them, and organize them to fight. As momentum grew amongst the underground groups, the OSS followed with so-called Jedburgh teams comprised of an American, British, and French soldiers. The Jedburghs brought military suppies, weapons, and most importantly, radios to allow the resistance groups to begin receiving and executing orders from Allied command. The Jedburgh teams could coordinate aerial resupply drops of weapons, ammunition, and medical supplies for the resistance and turned the ramshackle resistance into a legitimate guerrilla fighting force. The conventional Nazi army was unprepared for such a professional resistance force in France and suffered enormous losses as a result.

Unconventional Warfare, or UW, was born. The Army Special Operations Unconventional Warfare manual defines it as:

Operations conducted by, with, or through irregular forces in support of a resistance movement, an insurgency, or conventional military operations.

By, with, and through. That’s the important bit. Unconventional Warfare isn’t just about fighting, it is about force multiplication. It is about identifying those that want to fight, but just don’t know how. It is about training those people how to fight, and once properly trained, leading them into battle. It is about using your resources—your people—in the most efficient way to achieve the greatest possible results. It’s not about money, it is about character, will, and courage. It is teaching the people around you that THEY are the greatest weapon and pointing them towards the most tactically advantageous targets. It’s about getting people to get up, turn off their TV, put away their checkbook, and actually DO something about their communities.

Wait, am I still talking about war?

The Dead Rabbit Society is a group dedicated to the application of UW strategies in community outreach. It is about assembling a fighting force of well-trained guerrilla warriors—Rabbits—that can not only identify and train potential rabbits but choose worthy targets in their area of operation (their neighborhood, school, and city) and deploy their guerrilla groups—Warrens—to conduct operations in service of those targets. It is about assessing potential Rabbit Chiefs to direct and guide these Warrens on a local level. It is about identifying and assembling an auxiliary force to provide logistical support to these Rabbits; the people who can’t or won’t be able to engage in direct way but still want to help the Warrens. It is about spreading the word, spreading the feeling, and connecting with shot callers across the country in order to elicit their quiet, steady support… the Underground.

The Dead Rabbit Society is direct engagement and decentralization. It’s knowing what is best for YOUR community, saying fuck “awareness”, and getting off of your ass. It’s good neighbors. It’s good people. It’s not waiting around for someone else to do the work that needs to be done. It’s teaming up with other groups who are also doing great things and doing even better things together. It’s doing the right thing for the people around you because the right thing kicks ass.

It’s the opposite of politics. It is the opposite of tribes. It is the opposite of your stupid fucking Facebook feed. It’s togetherness. It’s kindness. It’s love.

Rabbits are wanted. Apply within. We can guarantee a medal, a body bag, or both.

Rabbit ZULU


  • Veteran Mettle

    I’m in. Let me know how I can help affect change.

  • Maig Crews

    This is everything! So sick of hearing “awareness” being thrown around as if knowing about something fixes it. Give me an ax, a shovel or someone’s hand to guide the way: I’m in.

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